The idea
A QR code is for someone else's camera, not your own screen. On your website, a link is always better. The QR code shines everywhere a link cannot be clicked: paper, packaging, a stage, a video frame, a face-to-face conversation.
Where it works
In print and on objects:
- Counter cards and table tents at a shop, market stall, or event table.
- The back of your business cards.
- Inserts in packages, books, and printed newsletters.
- Booth signage at fairs and expos.
- Stickers and merch.
On stage and on screen:
- The closing slide of a talk. Leave it up during questions; that is when people reach for their phones.
- A lower-third overlay during video ad reads, or a dedicated scene in OBS if you stream.
- Inside a YouTube video itself. Viewers can scan the frame even where outbound links are limited, so the code travels with the video wherever it is embedded.
In person:
- Your phone lock screen, ready whenever a conversation turns to preparedness.
- The fullscreen mode on the Promote page: tap it, hold your phone out, and let them scan. It fills the screen with a clean, high-contrast code.
- The printable one-pager, which pairs the code with your name and short instructions. Print a few and keep them where conversations happen.
Make every placement measurable
Give each printed placement its own campaign tag before downloading. A code tagged c=counter-card and one tagged c=book-insert report separately in your by-campaign table, so you learn which physical placements actually convert instead of guessing. Untagged QR scans report under the qr tag.
Print is worth this care because you cannot edit it after the fact. Thirty seconds of tagging before you send a file to the printer buys you months of clean data.
Download formats
- PNG is print-resolution and works everywhere. Use it for cards, inserts, slides, and anything you print yourself.
- SVG is a vector file for designers. It scales to any size without losing sharpness, which matters for banners and large signage.
Before committing to a big print run, scan a test print with a couple of different phones. It takes a minute and catches sizing or contrast problems while they are still free to fix.